Why Funeral Homes Must Evolve for a Tech-Savvy Generation
In recent years, we’ve witnessed a significant shift in consumer expectations across all industries, including funeral services.
Younger generations, now making decisions for their families, are accustomed to a world where digital solutions are part of everyday life. From personalising greeting cards on Moonpig to building websites via Squarespace, the modern consumer values convenience, speed, and customisation—all things that can be achieved through technology. For funeral home owners, adapting to these changes isn’t just an option—it’s a necessity.
Membrance intelligently uses data to help funeral homes manage their customers
The Changing Landscape of Consumer Expectations
Younger generations are not only comfortable with technology, but they also expect it to be part of their experience. Whether it’s booking a consultation online or receiving digital updates, consumers today want efficient, accessible services. They’re used to platforms like Etsy or Amazon, where personalisation is just a click away, and they expect the same ease when planning significant life events, including funerals.
For funeral homes, this means offering more than just traditional services. Today’s families want digital memorials, online booking systems, and even the ability to livestream services for loved ones who can’t attend in person. If funeral homes don’t keep up with these changes, they risk alienating the very people they aim to serve.
Membrance digital funeral notice - blending digital and printed products for a seamless experience
Digital Solutions Enhance, Not Replace, Personal Service
One concern we often hear is that technology might depersonalise the funeral experience. But in reality, the right digital tools can help funeral directors provide even more personalised, meaningful services. Imagine a family being able to create a custom memorial webpage, complete with photos, videos, and heartfelt messages from friends and relatives around the world. Or consider how much easier it would be for families to browse service options, view pricing, and make decisions—all from the comfort of their homes. At Membrance, we specialise in providing these kinds of solutions, helping funeral homes integrate technology in ways that enhance, rather than replace, the human touch.
Why Change Now?
While tradition is vital to the funeral industry, it’s important to recognise that every industry is evolving to meet the needs of a new generation of consumers. Families today are balancing busy lives and multiple responsibilities. They expect digital solutions that make processes smoother, without sacrificing personal connection:
1. PwC's Global Consumer Insights Survey
This report highlights how consumers increasingly prefer digital services across industries. According to PwC, 55% of consumers use search as their source for pre-purchase information - highlighting the need for an exceptional digital presence.
It also shows that personalisation, convenience, and immediacy are critical factors in consumer decision-making—elements that digital solutions provide effectively.
2. Marigold's Trends in Customer Engagement Report
Marigold has extensively studied consumer behaviour and found that 84% of consumers are more likely to shop with brands that recognise them, remember them, and provide relevant offers and recommendations. This demonstrates the value of digital tools in creating personalised experiences, something highly relevant in service industries like funerals.
The report also highlights that consumers expect seamless digital experiences, including ease of access to information, which aligns with the need for funeral homes to offer online tools.
Marigold Trends in customer engagement and loyalty in Retail for 2024 Summary
Bringing the Industry Into the Future with Membrance
Membrance is designed to help funeral homes stay ahead of these changes. By implementing digital tools, you can offer a seamless, personalised experience for families. From grief support apps to easy online booking systems, our platform empowers funeral homes to cater to tech-savvy clients without losing the care and compassion that are at the core of your service.
Adopting these technologies doesn’t just enhance the customer experience—it also helps streamline your operations, allowing you to focus on what truly matters: providing comfort to families in their time of need.
The Time to Adapt is Now
Funeral homes that embrace digital transformation will not only meet the needs of today’s families but also ensure they’re equipped to serve future generations. As more tech-savvy consumers enter the market, the demand for convenience, personalisation, and efficiency will only increase.
At Membrance, we’re here to help you navigate this new landscape and ensure your funeral home continues to thrive while offering the compassionate, personalised service families expect.
For a limited time we’re offering FREE access to the Membrance Beta site for funeral homes. Follow the link below to get started:
